Safura Alizadeh's father is a professional painter and her mother is a pianist and a fashion designer. Alizadeh began singing when she was very young and made her first stage appearance at age 6. In the course of her career, she sang in children's bands Sharg Ulduzlari and Bulbullar. Alizadeh took up violin lessons at the Baku Musical School No 2 but later also learned to play the piano and the saxophone. She became the winner of the national contest Yeni Ulduz (Season 8). Since the eighth grade Safura has been studying at the school no. 23 in Baku. Her favourite author is Stephenie Meyer, and her favourite book is the Twilight series. Safura expressed a wish to see Robert Pattinson in one of her music videos.
Safura's saxophone playing was praised by composer Farhad Badalbeyli, who described it as brilliant.
On 2 March 2010, Alizadeh won the Azerbaijani national final decided by jury and represented Azerbaijan in the Eurovision Song Contest 2010, which was held in Oslo, Norway. Alizadeh performed at the contest with the song "Drip Drop", written by Anders Bagge, Stefan Örn and Sandra Bjurman. Shortly after she performed on the concert in Ukraine and exchanged wishes with Ukrainian performer Vasyl Lazarovych. The video for the song was directed by a well known film director Rupert Wainwright, and choreographed by JaQuel Knight, who worked with Beyoncé and Britney Spears. Knight also designed the choreography of Safura's stage performance in Oslo.
On 1 May 2010, Safura began her promotional tour, and visited Germany, the Netherlands, Belgium, Switzerland, Poland, Russia, Ukraine, and Sweden. On 24 May she visited joint Ukraine—Germany party, attended by Alyosha and Lena Meyer-Landrut. After Meyer-Landrut's performance Safura gave a native Azerbaijani mat for Alyosha and an ancient horse shoe for luck to Lena.
After performing in the Semi-Final of the Eurovision on 27 May 2010 she qualified for the final two days later, where she came fifth. On May 28, Safura took part in the celebration of Azerbaijan's Republic Day and performed on stage of Eurovision Village.
2010: After Eurovision and album
Safura has signed a five-year contract with a group of Swedish and Ukrainian producers. Her first album, titled It's My War, is scheduled for release on 18 June 2010.